Our Identity

Until the late 90's, Banque Saradar sal was renown for its clover, a symbol of the bank's energy and vitality.

When Banque Saradar became SARADAR Group in 1997, the group's corporate identity was slightly modified. But although the abbreviation 'BS' turned into 'GS', the logo retained a similar look and feel to enable a smoother transition.

In 2012, with the group undergoing further expansion, the emblem needed a new facelift. The clover was incorporated into the logo and the 'S' was prominently placed at the center to represent the Saradar Family, in other words the backbone of the group.

To this day, Saradar remains true to its visual identity just as it remains true to its values and heritage.